Saleh Bazi is an assistant professor of digital marketing at Yarmouk University. His research interests include social media, social commerce, luxury brand marketing, and management. His research has appeared in high-ranking journals like Information Technology and People, the Journal of Business Research, Industrial Marketing Management, and the British Food Journal. He presented his papers at top conference avenues, like the American Marketing Association and the European Marketing Academy. He is an invited reviewer at the Journal of Business Research, Computers in Human Behavior, the Journal of Business and Industrial Marketing, Technological Forecast and Social Change, and the International Journal of Information Management. Saleh is also a research visitor at Newcastle University Business School, Newcastle University, UK.