Conference
ConferenceDateTitleAuthorsInventor
Exploring The Motivations Of Consumers’ Engagement With Luxury Brands In Social Media Sites.Bazi, S., Filieri, R., & Gorton M----
ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUSTFilieri, R., Hu, L., Bazi, S----
Entrepreneurial Sustainability in the Digital Age: Visual Information and Credibility Dynamics on Jordanian Hotels' list on TripAdvisorBazi, S----
Social Commerce as Business Strategy for EngagementBazi, S., & Hajli, N----
Consumer brand engagement with social media-based luxury brandsBazi, S., Filieri, R., & Gorton M----
Luxury brand engagement in social media websitesBazi, S., Filieri, R., & Gorton M----
The implications of brand ethereality on luxury brand relationship managementBazi, S., Filieri, R., & Gorton M----
The role of Luxury brands’ levers on consumers’ engagement, loyalty, and bandwagon consumptionBazi, S., Filieri, R., & Gorton M----
Social Commerce as Business Strategy for EngagementBazi, S., & Hajli, N----
Impact of Social Media Influencer Credibility on Customer Engagement in Jordan: A Theoretical FrameworkBazi,S., & Alhazaimeh, K----
How Social Media Influencers Booking Intention with Visual Infromation and AttractivenessBazi, S., Quzmar, A., & Zgool, S----
Uncovering the Secret to Luxury Brand Engagement on Social Media: A Big Data Sentiment AnalysisBazi, S----
Explaining the impact of luxury brand' social media marketing efforts on consumers' engagement with brand-related contentBazi, S., Hajawa, D., & Shishan, F----