Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective | Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi, Cristiano Ciappei | International Journal of Advertising | 41 | Scopus | 25/01/2022 |
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic | Saleh Bazi, Hadeel Haddad, Amjad Al-Amad, Daniel Rees, Nick Hajli | Journal of Theoretical and Applied Electronic Commerce Research | 17 | Multidisciplinary Digital Publishing Institute | 02/01/2022 |
Customers’ motivation to engage with luxury brands on social media | Saleh Bazi, Raffaele Filieri, Matthew Gorton | Journal of Business Research | 112 | Elsevier | 26/03/2020 |
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty | Saleh Bazi, Raffaele Filieri, Matthew Gorton | Journal of Business Research | 160 | Elsevier | 28/2/2023 |
Consumers' social self-identity drivers on social commerce platforms-based food and beverage | Saleh Bazi, Razaz Waheeb Attar, Nawal Abdalla Adam, Nick Hajli | British Food Journal | 125 | Emerald | 02/03/2023 |
The role of social media content on value co-creation in the food sector: a strategic relationship perspective | Aytac Gokce, Saleh Bazi, Bijan Safavi, Elena Georgiadou, Nick Hajli | British Food Journal | 125 | Emerald | 20/06/2023 |
The effect of Arabic language type on banking chatbots adoption | Hazar Hmoud, Farah Shishan, Zainah Qasem, Saleh Bazi | Heliyon | 9 | Elsevier Ltd | 12/10/2023 |
Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach | Steven Pattinson, Nadja Damij, Nicole El Maalouf, Saleh Bazi, Ziad Elsahn, Rachel Hilliard, James A. Cunningham | Industrial Marketing Management | 115 | Elsevier | 31/10/2023 |
Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce | Saleh Bazi, Raffaele Filieri, Matthew Gorton | Information Technology & People | 33 | Emerald | 2019 |
The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students | Sami Alsmadi, Khaled Qassem Hailat, Saleh Bazi, Hadeel B. al-Haddad | Heliyon | 10 | Elsevier | 14/02/2024 |