| ROLE OF PHYSICAL ELEMENTS AND HUMAN INTERACTION IN MARKETING SERVICES: A CASE STUDY OF THE HOSPITALITY SECTOR IN JORDAN | Masa’deh, R., Ghneem, M. F., Taha, O. M., Alananzeh, O. A., & Alkurdi, I. K. | Geojournal of Tourism and Geosites | 61 | ---- | 3, 2025 |
| Digital risk exposure and digital transformation success: The moderating role of IT risk management effectiveness | Omar Taha,Nader Mohammad Aljawarneh,Farouq Ahmad Faleh Alazzam,Yazan Abu Huson &Khaled Abdel Kader Alomari | EDPACS | ---- | ---- | 29 Sep 2025 |
| AI tools and hotel innovation outcomes: The mediating role of data-driven culture | Omar Taha,Nesrin Almatarneh,Omar Alananzeh,Ghaith Mohammad Mahmoud Hammouri &Ahmad Makhadmeh | EDPACS | ---- | ---- | 29 Sep 2025 |