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ROLE OF PHYSICAL ELEMENTS AND HUMAN INTERACTION IN MARKETING SERVICES: A CASE STUDY OF THE HOSPITALITY SECTOR IN JORDAN
Masa’deh, R., Ghneem, M. F., Taha, O. M., Alananzeh, O. A., & Alkurdi, I. K.
Geojournal of Tourism and Geosites
61
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3, 2025